How to Find a Profitable Blog Niche

In these days, there are dozens of blogs.

In such a saturated market, how can you differentiate yourself?

You can ensure a successful blog start by choosing the right niche.

What We’ll Cover:

  • What is a Blog Niche?
  • Choosing Your Perfect Blog Niche
  • Brainstorming Tactics to Help You Find a Blog Niche
  • How to Make a Blog Profitable
  • Top Blog Niche Ideas and Examples

What is a Blog Niche?

Let’s explain what this phrase really means before we discuss how to choose a blog niche.

Blog niches are carefully selected topics that your blog focuses on. You create quality and authoritative content around a single theme instead of catering to a broader audience and writing about anything and everything.

Instead of being an amateur in a broader category, you should become an expert in this niche.

Choosing Your Perfect Blog Niche

In the process of starting a blog, choosing a niche is one of the most challenging steps.

Prepare and research before you get started writing.

At this stage, the following factors should be taken into account:

  • How much do you know about your blog niche to be able to write with confidence? Starting a blog on a topic you are truly interested in is the best way to create a blog, regardless of whether or not you are a subject matter expert. There’s no doubt that your readers will notice if you have no passion behind your words.
  • Do you intend to blog long-term or short-term? Trendy niche blogs don’t last long. If you write a blog about a television series, you can build traffic quickly until the show ends. The point is not to keep doing it-but to be ready to take advantage of every drop before it fades.
  • Is your niche the right size? A broad approach is ideal. You might end up with no audience if you aim for an audience that includes everyone. Therefore, you’ll want to choose a niche that is frequently searched, but isn’t overly competitive.
    Does your niche offer an opportunity to earn money? Niche blogs are especially well-suited for monetization through affiliate and advertising. Yet you’ll need to be able to draw enough audiences so that advertisers are willing to pay for your service.
Questions to Ask Yourself When Choosing A Blog Niche

Brainstorming Tactics to Help You Find a Blog Niche

In case you’re having trouble coming up with a specific blog niche, don’t worry about it! You’re on your way to becoming a successful blogger if you follow the advice of these successful bloggers.

Luckily, there are a few different methods you can use to choose the perfect blog topic:

Make a list of things you excel in. A skill you learned, a natural talent, or a new hobby you’ve developed can be included here. Do you have a talent for painting? Are you good at baking? How often do you receive advice from family and friends? By leveraging that knowledge, you can use your blog as a forum to teach others what you know.

Consider your accomplishments. Maybe you ran a few marathons this year, improved your fitness, or got a promotion at work. Did you encounter any obstacles? What were some of your challenges? Your blog can serve as a motivational resource for people who want to have that kind of success.

Search for inspiration everywhere. Whether it’s your living room or a shopping mall, anything can spark an idea. Observe what you see on a daily basis and see if anything stands out. You can also browse product categories on Amazon, eBay, or Etsy to find blog niches.

How to Make a Blog Profitable

Finding out if any other brands are advertising for your keywords is an easy way to determine whether or not your niche is worth pursuing.

It is a good indication, especially if you are targeting the right keywords, if people are spending money advertising products on Google Adwords.

However, keep in mind that the more volume a keyword receives, the more competitive it tends to be. The ideal keyword will have medium search volume, low competition, and a high cost-per-click.

We should emphasize the importance of choosing a niche based on its earning potential, not just because you will earn money from it. As a result, if you do not continuously produce content around the topic, in the long run you will lose interest. Consider this question: “Can I write 50-100 articles on my blog subject without any expectations?”?If yes, your blog has a better chance of succeeding.

Following this general framework will help you determine how to grow your blog income to a significant level:

Sell Products

Online sales have never been easier. Digital products such as ebooks, training courses, templates, printables, video tutorials, and audio recordings can generate high returns for your blog.

Sell Services

You likely bring a particular set of skills to blogging that others can benefit from.

Whether you are freelancing, consulting, or training, you will need a dedicated page to list your services. Make sure that each service has its own landing page to increase conversion rates.

Affiliate Marketing

A common way for bloggers to make money is through affiliate marketing. You can promote other companies’ products through affiliate marketing if you’d like to create passive income streams from your blog.

You can find affiliate programs for pretty much any niche or industry these days, from fashion to food to health and education.

Create a Membership Site

Many of your loyal readers will be more willing to pay for access to your content if you convert your blog into a membership site since they value it so much.

Your blog can either generate recurring revenue from one-time payments, as well as recurring revenue from monthly subscriptions.

Top Blog Niche Ideas and Examples

Blogs can be categorized according to their niche for hobbyists and professionals alike. Nonetheless, the niches we’ve listed below tend to have a greater likelihood of long-term success, primarily due to the fact that they aren’t based on fads that undoubtedly will fade away.

Here are some evergreen themes and niche topics that are sure to spark your imagination:


Sharing delicious recipes, pictures, and videos can help you gain a fair amount of organic traffic. A blog that focuses on a particular angle within a larger niche, such as vegan baking, meal prepping, or wine pairing, helps here. This minimal-ingredient dinner program by Damn Delicious knocks it out of the park.

Food Niche Topics: Healthy meals, coffee, craft beer, wine, gourmet cooking, international cuisine, budget meals, home-cooking, kitchen equipment, baking, meal prepping, seasonal cooking and vegan recipes.

Health and Wellness

This is a lucrative niche since it covers a wide range of subjects, including mental health, weight loss, and alternative therapies. A unique approach to health and fitness is provided by Nerd Fitness for self-declared nerds. As a way of keeping things lighthearted, each article is laced with references to Star Wars, Marvel, and other pop culture.

Health and Wellness Niche Topics: Cycling, running, archery, rock climbing, eating healthy, meditation, dance, mental health, skincare, CBD oil, self-care, and life coaching.


There’s no doubt that parenting blogs have an incredibly large audience. It’s definitely worth considering, even though it may seem like this niche is at capacity. To make your blog stand out, you should have a clear angle. In addition to parenting at all stages-babies, toddlers, teens, young adults, etc., Not Just Cute aims to provide advice and resources that add value to readers, exploring all the “not so cute” aspects of parenting.

Parenting Niche Topics: All things house related, crafting, children’s care, holidays, women’s health, homeschooling, pregnancy, interior design, renovations, parenting, bullying, working parents, stay-at-home parents, board games, reality shows, and video games.


Personal finance blogs always attract a large audience. There are plenty of angles to consider spanning debt, investing, budgeting, and more, since we’re all looking for ways to earn more and spend less. Money-Saving Mom has become one of the most popular blogs since it was founded in 2007. It was created years ago to provide tips and resources on budgeting and frugal living for families. Today, it is still dedicated to minimizing family living expenses using coupons.

Wealth Niche Topics: Credit cards, budgeting, debt payoff, student loans, personal finance, investing, cryptocurrencies, insurance, family budgeting, freelancing, preparing for retirement, and frugal living.
Business: Entrepreneurship, career coaching, negotiation, freelancing, digital marketing, social media, public relations, SEO, business technology, time management, work-life balance, and self-publishing.


Fashion often taps into the human need to feel confident because it appeals to the basic desire of wanting to feel attractive. As fashion is how people present themselves to the world, people are always looking for new ways to look and feel better. As an example, consider Pink Peonies. Rachel Parcell is rumored to run this fashion blog which gets more than $30k in monthly revenue.

Fashion Niche Topics: Making up, weddings, fashion weeks, shoes and handbags, clothes, hats, eyewear, athleisure, sustainability, good taste, thrifting, denim, celebrity fashion, and fashion history are among the topics that will be discussed.


Bloggers who specialize in relationships are able to make money. If the blog is geared towards readers who are getting married, receiving a divorce, or looking for a partner, there will always be an audience. Among these popular relationship websites, The Elephant Journal outlines several related topics, such as mindfulness, love, and loneliness.

Relationship Niche Topics: Dating advice, dating apps, divorce, date nights, engagements, weddings, LGBTQ+, the me too movement, friendships, and family relationships.


You need to provide your readers with useful information that may help them live a healthier lifestyle in this blog niche. If you have an interesting day-to-day life that you think people would enjoy reading about, this is a great blog niche for you. The popular lifestyle blog Just a Girl and Her Blog, run by Abby Lawson, brings in $40K per month in advertising revenue and provides topics such as back-to-school, road trips, and DIY projects.

Lifestyle Niche Topics: Pets, Travel, Outdoor Living, Photography, Gardening, Environmental Awareness, Music, Musicals, Cultural Criticism, Classical Music, online gaming, faith spirituality, morals, mindfulness, and motivation.

The following list is by no means exhaustive, but it should help get your wheels turning.

Wrapping Up

Choosing the right blog niche is not something you should take lightly if you want to turn your blog into a successful online business.

Invest time in researching your niche and target audience, as well as ways to monetize your blog before getting started.

It’s important to remember that the most lucrative blogging niches are the ones that provide the most value to readers. Choosing wisely is therefore important!